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Black America was all in for HBCUs in 2015. Corporations like AARP, Apple and others gave millions to HBCUs. ESPN created and broadcast a bowl game to enhance HBCU football exposure and financial opportunity, when there was minimal financial incentive to do so given its lock on NCAA postseason football. And behind many of these deals were HBCU alumni and black non-HBCU alums who care deeply about the future of these schools.

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